DEI is the new standard! (And, even more insulting: J.E.D.I. – Justice, Equity, Diversity, Inclusivity.)
THX was developed by Lucasfilm in 1983 to ensure that the soundtrack for the third Star Wars film, Return of the Jedi, would be accurately reproduced in the best venues.
THX was (is?) a quality assurance system. It is a certification. THX-certified theaters provide a high-quality, predictable playback environment to ensure that any film soundtrack mixed in THX will sound as near as possible to the intentions of the mixing engineer.
Oh the irony. Excellence is no longer even a consideration. The company went from ensuring technical excellence to insisting on identities rather than excellencies. (At the time of THX’s development, Lucasfilm already had creative excellence more than covered, and, in fact, wanted that to be properly conveyed/displayed.)
Lucas established a quality standard with THX for commercial theaters that would use the best technology to consistently translate filmmakers' work to the theater. Now, the standard is to do most anything but accurately translate any original work. The standard is to not follow existing story/canon but to use diversity hire’s “voices” for a “modern take” on a story. And if you’re only diverse in one way, you’re not likely “diverse enough.” Ticking three boxes would be a good starting point to demonstrate you “should” be installed/cast rather than hiring any accomplished, experienced, talented person.
The WGA and Disney, now the owner of Lucasfilm, have both come under recent fire for establishing DEI over any quality standard. Diversity, Equity, and Inclusion are now the requirements for captaining (writing, producing, directing, acting) any production. Many long-time employees who were integral in making the great (and lucrative) classics have been pushed aside, fired, or quit. This is not speculation or “insult over argument.” Writers are coming forward to anonymously tell their stories.
The WGA and Academy awards have “check boxes” to vet whether a person is qualified for the job or a movie is qualified for an award. Radical voices have a stranglehold on Hollywood and push ideology and messaging over entertainment. So much for it being the “entertainment business.” Perhaps it’s now the Entrainment business?
References:
https://filmthreat.com/news/male-and-pale-is-stale-responses-to-an-open-letter-to-the-wga/
https://filmthreat.com/features/the-d-files-part-1-disney-and-the-downfall-of-john-lasseter/
https://youtu.be/XEEeDvivN5c?si=W6nwA9yl-b17qHJs
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